Defining a Fractional CMO At its core, a Fractional CMO is a seasoned marketing executive who leverages their extensive experience to provide strategic marketing leadership to multiple organizations on a part-time or contractual basis.…
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Understanding Social Selling Social selling uses social media platforms to identify, connect with, engage, and nurture sales prospects. It’s about leveraging your social network to find the right prospects, build trusted relationships, and ultimately,…
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1. The Strategic Role of Video in B2B Marketing Educational and Trust-Building: B2B video marketing focuses on educating potential clients and building trust, rather than just engagement or entertainment. Supporting the Buyer’s Journey: Videos…
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Early Engagement Benefits Influence on Product-Market Fit: A fractional CMO can provide invaluable insights into market trends, customer preferences, and competitive landscapes, which are crucial for refining product-market fit. Early involvement means these insights…
Continue Reading »The emergence of Product-Led Growth (PLG) as a strategic approach to scaling software businesses demands a reevaluation of the role that marketing plays in this dynamic ecosystem. A PLG strategy places the product at…
Continue Reading »What is ChatGPT? ChatGPT is a state-of-the-art natural language processing (NLP) model developed by OpenAI. It has the ability to understand, generate, and respond to human-like text, making it a valuable tool for various…
Continue Reading »There are several ways to optimize Google Ads: Use keywords effectively: Conduct thorough keyword research and use relevant keywords in your ad text and landing pages. Write compelling ad copy: Write clear, concise, and…
Continue Reading »Good B2B SaaS (Software as a Service) marketing typically involves a combination of tactics and strategies to effectively reach and engage potential customers. Some key elements of good B2B SaaS marketing include: Clearly defining…
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It is also possible to break down the formula by channel. For instance, you can calculate CAC for paid advertising, referrals, outbound sales, etc. It’s important to note that CAC should be measured regularly…
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There are a few different ways to map a customer’s journey, but a common approach is to use the following steps: Define the customer segments: Identify the different groups of customers that you want…
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