Good B2B SaaS (Software as a Service) marketing typically involves a combination of tactics and strategies to effectively reach and engage potential customers. Some key elements of good B2B SaaS marketing include: Clearly defining…
Continue Reading »
It is also possible to break down the formula by channel. For instance, you can calculate CAC for paid advertising, referrals, outbound sales, etc. It’s important to note that CAC should be measured regularly…
Continue Reading »
There are a few different ways to map a customer’s journey, but a common approach is to use the following steps: Define the customer segments: Identify the different groups of customers that you want…
Continue Reading »
When it comes to understanding your competitors, there are several key pieces of information that can be useful to know. Here are a few things to consider: Market share: Understanding how much of the…
Continue Reading »
Positioning a company can be a complex process, as there may be many different factors to consider. Some key considerations when positioning a company include: Identifying the target customer audience: It’s important to understand…
Continue Reading »To conduct an ABM campaign, you will need to: Identify your target accounts: Determine which companies you want to focus your efforts on. Build a list of decision-makers: Identify the key decision-makers at each…
Continue Reading »
Marketing a SaaS company can be a complex process, but here are a few general strategies that you may find helpful: Define your target audience: Whom is your product intended for? Identifying your target…
Continue Reading »Senior Marketing Expertise On-Demand
Explore Services
