Companies today face enormous marketing challenges that could not only determine their success but their very survival. As a start-up, you rarely get more than one chance to get the business model and the marketing strategy right – before you run out of runway. The stakes are high. If you are not executing an integrated marketing plan – one that gets the right message to the right people, at the right time, through all the proper channels, you may be one of them.
A Fractional CMO is an experienced marketing executive who works with a business on a fractional basis, focusing on defining marketing strategy and then translating that strategy into action.
Hi, I'm Kimberly Rose. I bring diverse perspectives from working for or representing new ventures and Fortune 1000 companies. I provide the critical skills and experience you need to ensure that your marketing programs are designed to be as successful as possible.
I provide marketing support for established companies that are transitioning their management team and startups that need to exploit opportunities in their growth stage. My engagements have been from six months to two years.
I’m a forward-thinking marketing leader that drives demand and profitability for B2B startups and enterprise leaders. I’m comfortable navigating ambiguity, creating clarity where there is complexity, and influencing broadly. Systematic and disciplined in building operational processes and executing integrated marketing plans. The result has led to five successful acquisitions and two IPOs.
I have deep marketing experience across a range of technology segments in (not limited to) AI (data science, deep learning, machine learning), building products, cloud and edge computing, compliance, cybersecurity, enterprise software, IoT, and SaaS, and varied marketing expertise in the accounting, AdTech/MarTech, construction, EdTech, FinTech, healthcare, IT, and Maritime sectors.
I’ve provided go-to-market strategies and execution for many technology startups and have launched hundreds of companies and products/services worldwide across multiple technologies and distribution channels.
Company and Product Launches: Expert in company/product/service launches worldwide across multiple technologies and distribution channels
Outstanding Messaging Acumen: Blend of business analyst, storyteller, and SME
Equally Adept at Marketing Strategy and Execution: Hands-on leader who executes and sharpens the big picture
Performance Marketing: In-depth omnichannel expertise
Welcome to all things marketing. My blogs are focused on educating my readers on the "how-to" of marketing.