Account-based marketing (ABM) is a strategic approach to B2B marketing in which a business focuses all of its efforts on a specific set of key accounts. The goal of ABM is to create personalized and highly targeted campaigns that will drive engagement and generate revenue.

To conduct an ABM campaign, you will need to:

  1. Identify your target accounts: Determine which companies you want to focus your efforts on.
  2. Build a list of decision-makers: Identify the key decision-makers at each target account and build a list of their contact information.
  3. Create personalized content: Develop targeted and personalized content that speaks directly to the needs and challenges of each target account.
  4. Engage with your target accounts: Use a variety of channels, such as email, social media, and events, to reach out to and engage with your target accounts.
  5. Track and measure your results: Use analytics and tracking tools to monitor the success of your ABM campaign and make adjustments as needed.

By following these steps, you can effectively conduct an account-based marketing campaign and drive revenue for your business.

Difference between account-based marketing and a traditional funnel.