As an integrated marketing firm that gets involved with pretty much all aspects of marketing, we often get referred into companies that already have some marketing activities under way. In some cases, their activities have proven successful. In others, they either haven’t been successful, or the company isn’t really sure.
Inevitably, in our first meeting with a new company, the […]
Social media has changed the way we communicate with just about everybody. However, effective use of social media as a PR tool is far from the norm. Most businesses are still using traditional PR exclusively to build name recognition and awareness. The truth is that PR pros can no longer get away with that approach.
Customers expect the interactive conversations […]
1. Post on your own domain
Before you create a blog, think about where that content will live and how audiences will find it. The content you create should live on a domain you control. For many, a self-hosted WordPress is the right solution. WordPress is flexible, it’s robust and easy to set up. Then use social sites like Facebook […]