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Kimberly Rose

Kimberly has more than 20 years of experience in high-technology marketing and public relations. Prior to founding ShapeTechnology, she worked as a corporate insider for Hortonworks, Microsoft, Novell, and ShoreTel; and has represented numerous other technology clients while working at the public relations firms Hill & Knowlton and Miller Communications.

Kimberly has a proven track record in developing and implementing a wide range of strategic communications and marketing programs that have successfully launched more than 400 companies and products into the marketplace.

Expertise includes:

  • Positioning of companies and their products (technologies) before they come to market.
  • Repositioning product and service companies, while implementing integrated marketing campaigns to support new strategies.
  • Development of content marketing programs that raise or increase ‘share of voice’ within a variety of market sectors.
  • Developing comprehensive content marketing, corporate branding, MarCom, and public relations programs to support the sales of products and services using print, broadcast, online media, and social media.
  • Building and organizing marketing teams to more effectively support sales initiatives.
  • Supporting channel programs, including developing sales tools and lead-generation programs.
  • Building market awareness of companies and their products, which has led to the development of new markets for many companies.