Public Relations

Public Relations

In marketing, perception is reality.

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“Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein

“What is real? How do you define real? If you’re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain.”

That is a famous quote from the character Morpheus in the movie […]

It All Starts with Strategy

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As an integrated marketing firm that gets involved with pretty much all aspects of marketing, we often get referred into companies that already have some marketing activities under way.  In some cases, their activities have proven successful.  In others, they either haven’t been successful, or the company isn’t really sure.

Inevitably, in our first meeting with a new company, the […]

How social media has changed the way you do PR.

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Social media has changed the way we communicate with just about everybody. However, effective use of social media as a PR tool is far from the norm. Most businesses are still using traditional PR exclusively to build name recognition and awareness. The truth is that PR pros can no longer get away with that approach.

Customers expect the interactive conversations […]