Marketing Communications

Marketing Communications

In marketing, perception is reality.

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“Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein

“What is real? How do you define real? If you’re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain.”

That is a famous quote from the character Morpheus in the movie […]

Marketing Mistakes That Can Derail Your Startup

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Your business idea is solid, your product is outstanding, and you’re all over the major social networks. So why aren’t sales going through the roof? According to Drew Williams, serial entrepreneur and author of Feed the Startup Beast, which is a seven-step marketing system to kick-start businesses, it all boils down to one major issue: poor and inconsistent marketing […]

It All Starts with Strategy

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As an integrated marketing firm that gets involved with pretty much all aspects of marketing, we often get referred into companies that already have some marketing activities under way.  In some cases, their activities have proven successful.  In others, they either haven’t been successful, or the company isn’t really sure.

Inevitably, in our first meeting with a new company, the […]

Top 10 steps to creating worthy blog material.

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1. Post on your own domain
Before you create a blog, think about where that content will live and how audiences will find it. The content you create should live on a domain you control. For many, a self-hosted WordPress is the right solution. WordPress is flexible, it’s robust and easy to set up. Then use social sites like Facebook […]