Integrated Marketing

Integrated Marketing

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    Are tradeshows yesterday’s news or a great marketing tool?

Are tradeshows yesterday’s news or a great marketing tool?

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With the rapid growth of new digital marketing mediums, tradeshows may seem like yesterday’s marketing strategy. But, that couldn’t be farther from the truth. In an increasingly digital world, face-to-face interaction to access information, network, make decisions and close deals is more important than ever.

That makes sense when you consider how major corporate purchasing and partnering decisions are made […]

Marketing Mistakes That Can Derail Your Startup

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Your business idea is solid, your product is outstanding, and you’re all over the major social networks. So why aren’t sales going through the roof? According to Drew Williams, serial entrepreneur and author of Feed the Startup Beast, which is a seven-step marketing system to kick-start businesses, it all boils down to one major issue: poor and inconsistent marketing […]

It All Starts with Strategy

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As an integrated marketing firm that gets involved with pretty much all aspects of marketing, we often get referred into companies that already have some marketing activities under way.  In some cases, their activities have proven successful.  In others, they either haven’t been successful, or the company isn’t really sure.

Inevitably, in our first meeting with a new company, the […]

Integrated Marketing Defined.

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Integrated Marketing Defined

In 1989, the American Association of Advertising Agencies defined integrated marketing as: “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.”

Today, integrated marketing needs to go beyond merely integrating messages and communications. In our opinion integrated marketing:

 

Starts With the Customer Point […]