Content Marketing

Content Marketing

It All Starts with Strategy

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As an integrated marketing firm that gets involved with pretty much all aspects of marketing, we often get referred into companies that already have some marketing activities under way.  In some cases, their activities have proven successful.  In others, they either haven’t been successful, or the company isn’t really sure.

Inevitably, in our first meeting with a new company, the […]

How social media has changed the way you do PR.

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Social media has changed the way we communicate with just about everybody. However, effective use of social media as a PR tool is far from the norm. Most businesses are still using traditional PR exclusively to build name recognition and awareness. The truth is that PR pros can no longer get away with that approach.

Customers expect the interactive conversations […]

How can developing a content marketing program help you?

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Smart marketers understand that traditional marketing is becoming less effective by the minute. Enter content marketing.  Content marketing is about creating relationships and involves:

Producing and publishing information that inspires trust among your ideal customers
Building relationships and community, so customers are loyal to you and your brand
Becoming recognized as a thought leader in your industry
Driving sales without “hard sell” tactics

According to […]