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Kim Rose

Kim has more than 20 years of experience in high-technology marketing and public relations. Prior to founding ShapeTechnology, she worked as a corporate insider for Hortonworks, Microsoft, Novell, and ShoreTel; and has represented numerous other technology clients while working at the public relations firms Hill & Knowlton and Miller Communications.

Kim has a proven track record in developing and implementing a wide-range of strategic communications and marketing programs that have successfully launched more than 400 companies and products into the marketplace.

Expertise includes:

  • Positioning of companies and their products (technologies) before they come to market.
  • Repositioning product and service companies, while implementing integrated marketing campaigns to support new strategies.
  • Development of content marketing programs that raise or increase ‘share of voice’ with in a variety of market sectors.
  • Developing comprehensive content marketing, corporate branding, MarCom and public relations programs to support the sales of products and services using print, broadcast, online media and social media.
  • Building and organizing marketing teams to more effectively support sales initiatives.
  • Supporting channel programs, including developing sales tools and lead-generation programs.
  • Building market awareness of companies and their products, which has lead to the development of new markets for many companies.
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Jim Rossner

Jim is a seasoned executive and consultant with over 30 years of experience in sales and marketing. He has a demonstrated expertise in repositioning and rebranding existing enterprises, as well as operating in venture-backed startups.

His roles have included:

  • Developing comprehensive corporate branding, marketing and public relations programs to support the sales of products and services (both consumer and business to business) using print, broadcast and social media.
  • Repositioning product and service companies, while implementing integrated marketing campaigns to support new strategies.
  • Developing, implementing and managing business and channel development programs.
  • Planning and executing strategic turn-around initiatives at both corporate and division level.
  • Reorganizing and re-engineering established sales organizations to improve sales performance.
  • Building, organizing and managing inside and field sales organizations in early stage environments.
  • Designing and implementing a systemic product management program, to streamline existing product development process and increase the flow of new products.
  • Building, organizing and managing inside and field sales organizations in early stage environments — as well as reorganizing and improving the sales performance of established sales organizations.