krose@shapetech.com

About Kim Rose

Kim has more than 20 years of experience in high-technology marketing and public relations. Prior to founding ShapeTechnology, she worked as a corporate insider for Hortonworks, Microsoft, Novell, and ShoreTel; and has represented numerous other technology clients while working at the public relations firms Hill & Knowlton and Miller Communications.
Kim has a proven track record in developing and implementing a wide-range of strategic communications and marketing programs that have successfully launched more than 400 companies and products into the marketplace.

Your brand is not just your logo.

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It’s both simple and extremely complicated, but at a basic level your brand is how other people see your business. It is the perception of your company, products and services by your target market. That seems obvious, but what’s not is how to go about creating a brand. That takes clarity, which often is elusive in startups.

It helps to […]

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    Are tradeshows yesterday’s news or a great marketing tool?

Are tradeshows yesterday’s news or a great marketing tool?

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With the rapid growth of new digital marketing mediums, tradeshows may seem like yesterday’s marketing strategy. But, that couldn’t be farther from the truth. In an increasingly digital world, face-to-face interaction to access information, network, make decisions and close deals is more important than ever.

That makes sense when you consider how major corporate purchasing and partnering decisions are made […]

In marketing, perception is reality.

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“Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein

“What is real? How do you define real? If you’re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain.”

That is a famous quote from the character Morpheus in the movie […]

Marketing Mistakes That Can Derail Your Startup

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Your business idea is solid, your product is outstanding, and you’re all over the major social networks. So why aren’t sales going through the roof? According to Drew Williams, serial entrepreneur and author of Feed the Startup Beast, which is a seven-step marketing system to kick-start businesses, it all boils down to one major issue: poor and inconsistent marketing […]

How social media has changed the way you do PR.

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Social media has changed the way we communicate with just about everybody. However, effective use of social media as a PR tool is far from the norm. Most businesses are still using traditional PR exclusively to build name recognition and awareness. The truth is that PR pros can no longer get away with that approach.

Customers expect the interactive conversations […]

Top 10 steps to creating worthy blog material.

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1. Post on your own domain
Before you create a blog, think about where that content will live and how audiences will find it. The content you create should live on a domain you control. For many, a self-hosted WordPress is the right solution. WordPress is flexible, it’s robust and easy to set up. Then use social sites like Facebook […]

How can developing a content marketing program help you?

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Smart marketers understand that traditional marketing is becoming less effective by the minute. Enter content marketing.  Content marketing is about creating relationships and involves:

Producing and publishing information that inspires trust among your ideal customers
Building relationships and community, so customers are loyal to you and your brand
Becoming recognized as a thought leader in your industry
Driving sales without “hard sell” tactics

According to […]

Integrated Marketing Defined.

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Integrated Marketing Defined

In 1989, the American Association of Advertising Agencies defined integrated marketing as: “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.”

Today, integrated marketing needs to go beyond merely integrating messages and communications. In our opinion integrated marketing:

 

Starts With the Customer Point […]