Monthly Archives: July 2015

Your brand is not just your logo.

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It’s both simple and extremely complicated, but at a basic level your brand is how other people see your business. It is the perception of your company, products and services by your target market. That seems obvious, but what’s not is how to go about creating a brand. That takes clarity, which often is elusive in startups.

It helps to […]

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    Are tradeshows yesterday’s news or a great marketing tool?

Are tradeshows yesterday’s news or a great marketing tool?

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With the rapid growth of new digital marketing mediums, tradeshows may seem like yesterday’s marketing strategy. But, that couldn’t be farther from the truth. In an increasingly digital world, face-to-face interaction to access information, network, make decisions and close deals is more important than ever.

That makes sense when you consider how major corporate purchasing and partnering decisions are made […]

In marketing, perception is reality.

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“Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein

“What is real? How do you define real? If you’re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain.”

That is a famous quote from the character Morpheus in the movie […]