Monthly Archives: April 2014

Big Data Market Frothiness

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Over the past several months, the popular press has helped generate considerable buzz about what Big Data (aka Hadoop) can do for businesses and consumers. (WSJ article “How Consumers Can Use Big Data: http://on.wsj.com/1hkG8fT) The venture community has fanned flames of late, jumping in feet first with follow-on investments in the companies that offer Hadoop software: a $900 Million […]

Top 10 steps to creating worthy blog material.

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1. Post on your own domain
Before you create a blog, think about where that content will live and how audiences will find it. The content you create should live on a domain you control. For many, a self-hosted WordPress is the right solution. WordPress is flexible, it’s robust and easy to set up. Then use social sites like Facebook […]

How can developing a content marketing program help you?

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Smart marketers understand that traditional marketing is becoming less effective by the minute. Enter content marketing.  Content marketing is about creating relationships and involves:

Producing and publishing information that inspires trust among your ideal customers
Building relationships and community, so customers are loyal to you and your brand
Becoming recognized as a thought leader in your industry
Driving sales without “hard sell” tactics

According to […]

Integrated Marketing Defined.

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Integrated Marketing Defined

In 1989, the American Association of Advertising Agencies defined integrated marketing as: “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.”

Today, integrated marketing needs to go beyond merely integrating messages and communications. In our opinion integrated marketing:

 

Starts With the Customer Point […]